The number of businesses having a mobile app is growing but for new or small businesses having an app does not appear to be profitable at all. This is just on the surface. In reality, regardless of the size of a business, it will need a mobile app. Competition in business has increased over the years and having a mobile app has become a necessity for a business to grow. Having a website is no longer enough as more online activity is generated through mobile. It is safe to conclude that smart phone apps have become a valuable tool for marketing which new or small business owner should have. Across the globe, the number of people spending more time on their mobile phones has significantly grown and more internet or online time has been spent using all kinds of smart phone apps. In other words there are now more people who are hooked on their smart phones than those who continue watching the television. With the rise in smart phone usage, it is a good marketing strategy ...